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Sify Home >> Finance >> Gold >> Shine rubs off gold as rural Indians eye appliances

Shine rubs off gold as rural Indians eye appliances

​Gold and Silver
India's gold demand will take a hit as increasingly prosperous rural consumers switch to other investment options and step up spending on discretionary items, setting the stage for China to overtake its neighbour as top consumer of the metal.

The Indian buyer has traditionally invested in gold as a hedge for bad times, but with prices of the metal soaring and a wave of strong economic growth swelling the country's middle class, demand for consumer durables and appliances has spiked.

Text: Reuters

Images courtesy: AP / Reuters



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