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Sify Home >> Finance >> Auto >> Smartphones to gold coins, all to sell cars

Smartphones to gold coins, all to sell cars

​Toyota Etios
The kind of gifts that came along with the car they bought were fabulous: BlackBerry smartphones, DVD players, LED televisions and digital cameras.

Ford gave away these to its customers under a midnight sale scheme on December 4, but the US auto giant is not the only one among the manufacturers in the field to launch sales promotion of this scale this season.

Text: Business Standard

Image Courtesy: AFP



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