Taps Octane for Mission-Critical Engagement with Millions of Email Subscribers

Last Updated: Mon, Feb 04, 2013 06:10 hrs

New Delhi, Delhi,, the enterprise email marketing company (, today announced that has tapped for its email marketing campaigns central to its operations. With the Octane Premium Platform, Snapdeal is powering up its successful email campaigns including segmentation, advanced targeting, automatic responses and email marketing analytic functions. Delivering hundreds of email campaigns every month reaching out to millions of opt-in subscribers, the Snapdeal team is leveraging the flexibility and massive scalability of Octane’s cloud computing platform to successfully leverage the power of email marketing.

Comments on the News:

-- “Email marketing continues to be one of our top 3 demand generation channels,” said Rohit Bansal, Co-founder and Chief Operating Officer of “By deploying Octane Premium we have increased our return on email marketing investments by 30%.”

-- Snapdeal is one of the fastest growing e-commerce companies in India,” said Digvijay Bhandari, Chief Executive Officer, “We’re glad to be part of this growth and would like to keep contributing towards delivering their email campaigns that are central to their 1:1 relationship program with millions of subscribers.”

-- “Key to the success of our campaigns is a technology platform that allows us to engage with consumers and make data-driven decisions in real time,” said Ankit Khanna, Vice President Product Management, “In addition, Octane Premium has massively scaled to meet our integration and automation needs.”

Octane Premium’s flexibility helps integrate email marketing with Snapdeal’s core system

The Snapdeal team needed to rapidly deploy an email marketing solution that would massively scale and integrate with their core systems. They were looking for an email marketing platform that’s flexible, agile and would integrate with their IT systems. This integration was critical to deliver advanced segmentation and hyper personalized customization based on sophisticated analytics including subscriber preferences, location, purchase history and other recent activity. Speed, scale and cost were key factors in the Snapdeal team’s decision to choose the enterprise email marketing leaders,

Now, the Octane Premium platform helps power these mission critical needs of Snapdeal’s email marketing campaigns:

1. Integration and customization: Octane Premium provides the much needed flexibility of onsite deployment of an advanced email marketing platform with the ease of integrating with Snapdeal’s core IT systems. Onsite systems like Octane Premium can deliver a higher level of customization and integration which was integral to Snapdeal’s exacting requirements. This automation is directly contributing to the efficiency of campaign execution.

2. Local support: Snapdeal’s team relies on email marketing as one of the top drivers for its demand generation activities and customer engagement. India based priority support played a key role in delivering the project integration and execution on time and within budgets.

3. Online Monitoring: Octane Premium combines a hybrid onsite-online mode of deployment which combines advantages of ‘on-premise’ (customization, integration, security, privacy and audit) with ‘online’ (email marketing domain know how, scale, availability, monitoring) to power up the high volume mission critical email marketing needs of a high growth enterprise like

About is India’s leading email marketing company and one of the select few providers in the world for enterprise class email marketing solutions. Octane’s multi-channel platform enables integrated marketing communications through email, sms, websites and social. Working on the principle of 100% Opt-in subscribers, Octane is offered in 3 modes of deployment: Octane Live (100% hosted online), Octane 365 (On Premise) and Octane Premium (Onsite+Online). Voted as one of the top 20 tech startups in India in 2012 by the Techcircle magazine, Octane reaches consumer inboxes 400 million times a month. Based out of New Delhi, India; Octane has offices in San Francisco, Bangalore and Mumbai. For more information, please visit

About is one of the fastest growing e-commerce companies in India. Launched in February 2010, the company is 1500+ people strong, and features a wide range of product categories from thousands of regional, national, and international brands and retailers.

The platform offers a wide assortment of products across categories like Mobiles, Electronics, Fashion accessories, Apparel and Footwear, Kids, Home and Kitchen, Sports and Books. They also offer services across Restaurants, Entertainment and Spas amongst others. is the shopping destination for millions of internet users across the country, delivering to 5000+ cities and towns in India. 1 out of every 6 internet users in India is subscribed on, and the company is adding over a million new subscribers per month.

Ahmer Hasan, Octane, +91 (11) 32434436

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