In any service-oriented business, creating passenger preference can only be achieved through "product" and "people".
Yet, one of the big challenges of running low-cost airlines is perception.
"We had to prove that low cost does not mean low quality," says Aggarwal.
Part of this challenge was addressed through SpiceJet's contrarian move of upping its marketing budgets significantly, but the perception problem proved a particular hurdle when it came to hiring and training people to meet Aggarwal's objective of creating a dynamic talent pool.
Unsurprisingly, few people wanted to work for a low-cost carrier.
"We were looking for people with energy and passion but discovered that we first needed to tell our own story of why we are a better place to work," he says.
Also see: Berlin Air Show 2010