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Swaraj Tractors on massive production mood

Source : BUSINESS_STANDARD
Last Updated: Thu, Jan 03, 2013 02:23 hrs

Mohali-based Swaraj Tractors (owned by the Mahindra Group) that was in doldrums few years back is in an expansion mode. Despite an inconsistent growth in the tractor industry in the past two years, the tractor player has doubled its production in last five years and has set the target to increase annual production by 20,000.

The company produced 30,000 tractors against the capacity of 60,000 tractors per annum in the year 2007-08, that was scaled up to 70,000 tractors per annum and has a target to manufacture 90,000 tractors in a year in the next year, said Bishwambhar Mishra, Chief Executive Tractor and Farm Mechanisation of Mahindra.

This has been achieved without making any substantial investments. The optimum utilization of the available resources helped to achieve the higher targets, he aded.

The Swaraj tarctors has become the second tractor company in the world to win coveted Deming Award.

The Deming Prize (the highest prize in best manufactuing practices instituted after the name of renowned E W Demin) was awarded to the company on November 14 in Tokyo.

Swaraj Tractors was the second company in the world to get this award (Mahindra Tractors got the award in year 2003). He added that Mahindra took over Swaraj Tractors in year 2007 and transformed the outfit in various parameters. "The company has been awarded as it helped to improve the lives of all stakeholders and they are customers, employees, vendors, shareholders and society at large", said Mishra.

The Swaraj Division of Mahindra (located at Mohali in Punjab) has turnover of Rs 3,000cr and sources components of about Rs 1,200 cr from Mohali, Chandigarh and Panchkula.

By adopting best manufacturing practices and enabling environmwent for the staff, the annual tractor production has been increased from 30,000 to 70,000 in last five years.



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