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Sify Home >> Finance >> Auto >> Taking the Logan story forward in India

Taking the Logan story forward in India

Mahindra Renault, Logan Edge Connect, Mahindra, carmaker, launched
French automotive ventures have not worked out well in India. First it was the lesser known two-wheeler arm of Peugeot who tied up with Chamundi Mopeds to make a moped with self-start and alloy wheels.

It failed miserably. Then Peugeot (PSA Group) tied up Premier Automobile to produce the 309 notchback in diesel and petrol variants. The JV bombed despite a product that was spot-on for Indian roads.

Now another Indo-French JV bites the dust as Mahindra buys the Renault stake and decide to take the Logan story forward in India. To understand this JV and its fate, you need to start from the Logan.

Text: Business Standard

Images courtesy: www.mahindrarenault.com

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