Quick, take a look at the picture and tell me: Is that the new Safari or is it? Tough question, right?
Well, it's been 14 years since the original Tata Safari, billed as India's first SUV, was introduced.
Since then we have become a legitimate nuclear power, built an enormous network of highways, grown into a trillion-dollar economy, successfully hosted the Commonwealth Games, passed and implemented legislation for rural health, employment, education and information, become one of the top automotive producers in the world, become the fourth country to place its flag on the moon, got the heads of all powerful countries to come visiting, built a nuclear submarine, discovered (and still keep discovering) spectacular world-class scams and more.
Tata Motors too has been somewhat busy since 1998.
That year, it not just launched the Safari but introduced the Indica as well, firmly entrenching itself in the passenger car business.
By 2005, the one-millionth Tata car was sold and the next year it started a new relationship with Fiat.
Ten years after the Indica and the Safari, Tata Motors stunned the world with the Nano, and in the same year sealed the deal to pick up Jaguar Land Rover.
The last 14 years have seen Tata introduce new cars like the Vista, Manza and Aria and other variants in the Indian marketplace, becoming the third largest player in the passenger car business. But it has come to a point now that Mahindra & Mahindra would contest that - by making largely SUVs and utility vehicles.
Text: Srinivas Krishnan, Business Standard
Images Courtesy: Tata Motors