The excerpt that follows has been taken from WHATEVER THE ODDS: The Incredible Story Behind DLF; Authors: Kushal Pal Singh, Raman Swamy, Ramesh Menon, Publisher: HarperCollins; Price: Rs 699
During the summer of 1980, I (DLF founder Kushal Pal Singh, seen here)spent a great deal of time thinking about ways to revive DLF's real-estate business, weighing various options, trying to create new opportunities.
Uppermost in my mind was the need to launch a new land development project.
I was not interested in small-scale, run-of-the-mill, bread-and-butter schemes.
I was fired with the ambition of doing something on a scale that would give the DLF brand the image boost it needed to make an emphatic comeback.
I would have preferred to start land development activities in Delhi but that was ruled out, thanks to the rigid provisions of the Urban Land Ceiling Act. I had to look elsewhere.
I had my eyes on a desolate stretch of land in Gurgaon district.
The location seemed good, just a few miles across the border from Delhi, not too far from the airport and right on the main highway to the city of Jaipur.
The land itself was a vast expanse of numerous small agricultural holdings, with large stretches of sparse vegetation and tiny villages dotting the otherwise inhospitable and uninhabited countryside.