What is Victoria's Secret?
Why is this cult American lingerie brand such a must have for every second woman around the globe?
Why do its supermodel brand ambassadors or 'angels' - from Heidi Klum to Adriana Lima, Miranda Kerr and Helena Christensen - become global faces that launch a thousand dreams?
This $5 billion question that's on every fashionista's mind may soon have an answer.
For one, it's the organic, free-trade cotton grown exclusively for them in far away Burkina Faso in West Africa.
But this is where it gets even more interesting.
Did you know our homegrown Alok Industries plays a key part in all of it?
Image: Model Miranda Kerr presents a creation during the 2008 Victoria's Secret Fashion Show.
Text: Ajit Barman, Business Standard | AP Images
Also see: Singapore - One roaring succes story
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