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The Strategist Quiz (#297)

Source : BUSINESS_STANDARD
Last Updated: Mon, Mar 18, 2013 04:20 hrs

  1. Name the two companies that settled an advertising slogan dispute through an arm wrestling match between their chairmen. They felt it would cost too much time and money in lawyers' fees to go to the courts and instead settled it this way.
     
  2. This term was coined by the economic think tank of the European Union. It drew inspiration from the US' Green Card and the EU flag. Name the term and the agency that coined it.
     
  3. This retail chain started by manufacturing ice and selling it at its ice docks. In the 1920s, it also started selling petrol. A manager of one of its retail docks brought back a totem pole from Alaska and placed it in front of his store. Due to the attention received, additional totem poles were placed at each of the locations and all the stores began operating under the name "Tot'em Stores". By what name is it known today.

     
  4. Nine years ago the then CEO of this 160-year-old company had to resign after a report revealed that decades ago he'd spent 15 years in prison for armed robberies and a bank heist. Name the company and the disgraced CEO.
     
  5. This decentralised digital currency was based on an open source peer-to-peer protocol and was introduced by a pseudonymous developer in 2009. Analysts call it the world's best performing currency. One unit translates to $42 approx.
     
  6. Which brand produces the D.D.Bag?
     
  7. What is common to Netaji Subhas Chandra Bose, Swami Vivekananda, Rajiv Gandhi, Babasaheb Ambedkar and Sikh Guru Ramdas? (Hint: A businessman on the move would get it).
     
  8. Which of Body Shop's product range is named after one of India's longest rivers?
     
  9. This company was founded by a couple in 1859. It handled the baggage of all the delegates attending the Republican Presidential convention at Chicago in 1860 when Abraham Lincoln was nominated. It also helped promote the sale of US War Bonds during World War II. Name this company .
     
  10. Establish the connection between the 2 images.


One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: March 19, till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate.

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