Charity goes celeb-ethon and text
George Clooney, Wyclef and MTV raised $61 million for Haiti earthquake victims in one winter week with a star-studded show. Six months later, Larry King and Ryan Seacrest tapped Justin Bieber for a Gulf oil spill telethon.
Donations texted in $10 increments raised more than $35 million for Haiti. The takeaway: We are changing the way we give. And George Clooney's still got it.
Text & Images courtesy: Reuters