A brand killer
A scam of Satyam's scale would have killed any brand.
Actually, the brand died the day Mr Raju confessed his monumental fraud.
It's not that other companies haven't faced crises that threaten to sully their image.
Cadbury, for instance, was struck by the worm "controversy", and Coca-Cola and Pepsi had to face charges of pesticides in their beverages. But these were lesser attacks and the companies came out of the crises by and large unscathed.
The Satyam scandal, for its sheer size, can only be compared with the case of Arthur Andersen.
After the accounting firm's name came up in the Enron scandal, it had to take on a new identity: Accenture.