Tech Mahindra Ltd, the No 5 player, is naming 100 of what it calls mini-CEOs who will be given broad latitude to run their parts of the business.
"We're moving towards a situation like the developed economies, where we're asking the people to be more deep," said Sujitha Karnad, who heads human resources at Tech Mahindra.
"We want more solution architects to be here. We don't want the coding coolies anymore, that's clear," Karnad said, employing a term commonly used in India in association with menial labourers.
Image: A trainer (L) gives a lecture to newly recruited employees inside Tech Mahindra office building in Noida on the outskirts of New Delhi March 18, 2013.