There's no bigger sport in India than cricket. So you might think that the company which sponsors the Indian national team would be a household name. But Sahara has always been shrouded in mystery.
Now, following a ruling by the country's Supreme Court that the company must return $4.5 billion to millions of small investors, its finances are set for a stiff examination.
The saga also raises important questions about Indian financial regulation - and how such scandals can be avoided in the future.
In India's larger cities, Sahara is known for its glamorous links to Bollywood and for its flagship five-star hotels, which now include the Plaza in New York and London's Grosvenor.
But out in the sticks Sahara employs a million agents to raise deposits from rural Indians.
The sums are small, but as important to Sahara as to the customers who trusted the company with their limited savings.
Following the Supreme Court's ruling last month, those deposits are due to be returned - with 15% interest.
It's not the first time Sahara has fallen foul of the authorities...
Image: Vijay Mallya, Shah Rukh Khan and Subrata Roy Sahara at Formular One's Indian Grand Prix at the Buddh International Circuit in Noida.
Text: Jeff Glekin, Reuters