The Honda Accord has carved itself a dedicated fan following in India thanks to luxury sedan buyers who have looked at long-term value rather than immediate effect of a slightly premium pricing.
Of course, a few years ago there were also fewer competing cars in the segment vying for a share of the pie. The competitors in this class had their own share of issues to deal with - the Toyota Camry was imported and more expensive, the Hyundai Sonata, despite a good start, had to deal with image issues and the Skoda Superb was as yet to capture the hearts and minds of the buyer.
Text: Business Line - Smartbuy
Images courtesy: automobiles.honda.com