As the metal's price rose, a Tuscan spa offered wealthy clients a treatment which entails the entire body being covered in 24-carat gold. Costing Euro 420, the treatment, proponents claim, provides unverified benefits such as delaying the visible effects of age, skin hydration and skin elasticity.
Having switched from traditional financial investments to gold to preserve their wealth, investors will be hoping for the health benefits of the gold treatment rather than another possible ending. In the film Goldfinger, the character Jill Masterson, played by Shirley Eaton, is murdered by being painted head-to-toe in gold paint - one of movie history's iconic scenes.
Gold's mythological power has fuelled the imagination of mankind for much of its history. But as Peter Bernstein, the financial historian and author of The Power of Gold wrote: "Gold has... this kind of magic. But it's never been clear if we have gold – or gold has us."