You can pay newspapers to get any kind of article published, ditto for news channels.
You can fix TV ratings or readership numbers.
You can even fix the box-office figures for your film.
And if nothing works, you can always entice a media buyer with a cutback to put your paper or channel in the advertiser's plan.
These, increasingly, are the stories coming out of the Indian media and entertainment (M&E) industry.
An outsider can be excused for thinking that the Rs 80000-crore Indian M&E business is a hotbed of corruption.
What really is happening?
Image: An in-house censor reviews a movie which will eventually air on the Sony Pix channel at the channel's office in Mumbai on May 8, 2012.
Text: Vanita Kohli-Khandekar, Business Standard