About a decade ago, Hyundai made its mark in the entry D-segment with the Elantra, the only real competitor to the Skoda Octavia back then.
Offered with a 1.8-litre petrol and a 2.0-litre diesel option, the Elantra had a lot going for itself - decent performance, good space, fairly reasonable dynamics and a good price tag.
But Hyundai didn't somehow enjoy the brand pull that Toyota and Honda enjoyed, while the car was not appealing in the looks department either.
So, when the Corolla first entered followed by the Civic, the Elantra floundered.
Being good for the job somehow wasn't enough and a few years later it disappeared from the radar.
Image: The 2012 Hyundai Elantra Coupe.
Text: Business Standard
Images Courtesy: Hyundai