The world at your fingertips

The launch campaign of HTC is not just about introducing a new handset in an already cluttered market but to create space for HTC 'the brand' in the consumer's mind. The television commercial (TVC) tells the story of a guy who is trying to woo his girl back.

But the whole sequence is shot in an interesting way with two fingers painted as if they are walking legs following the girl around. She is seen going about her everyday tasks - in a ballet class, taking a shower, putting on nail polish or just checking her email - and the legs right behind her seeking her forgiveness.

Text: Business Standard

Images: HTC