Sprint Nextel said in New York on Wednesday that HTC Corp's EVO, its most advanced high-speed wireless phone so far, would go on sale on June 4 for $199, a price it hopes will win back subscribers lost in the last few years to its bigger rivals.
The EVO, which is the first in the USA to support fourth-generation (4G) high-speed data speeds, could compete well against Apple Inc's iPhone, according to analysts who say the launch will likely be far enough in advance of the next iPhone launch, also expected this summer.
The operator hopes EVO will give it a head start over rivals such as market leader Verizon Wireless, a venture of Verizon Communications and Vodafone Group Plc , which has said it expects to offer its first 4G phone in 2011.
"They'll sell a lot of these," said Hudson Square Research analyst Todd Rethemeier, citing the phone's fast Web access and advanced features which include two cameras and a large screen.
One downside may be scant 4G coverage for the device with markets such as New York not getting 4G until after the summer.
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