Car companies ready to splurge on digital media are reaping rich dividends.
That could be why the second most Google-searched car model among new entrants is Ford Figo, far ahead of Volkswagen Polo, Nissan Micra, Toyota Etios, Maruti SX4 and Hyundai i10-Next Gen to name a few.
Internet search giant Google tabulated the searches by consumers in India from January 2010 to May 2011. The number one slot went to Maruti's Alto K10.
Text: Business Standard