A recent report by the International Bottled Water Association (IBWA) shows overall consumption of bottled water increased 3.5 percent in 2010, after slight losses the previous two years due to poor economic conditions.
Bottled water accounted for 30 percent of the US beverage industry last year, according to the report.
Hint's biggest challenge is getting proper shelf space for its products, Kara Goldin said, adding that while Hint made it onto the shelves at Starbucks, the coffee chain only stocks its blackberry beverage.
"Unless the retailer is willing to put four or five different flavors of Hint on the shelf, consumers often can't find it," she said.
Image Courtesy: Hint