Theo Goldin said Hint doesn't need to take market share away from the bigger, established flavored-water brands.
"In fact, one of the things that drove Starbucks to adopt Hint was that they realized it's incremental sales," he said. "We're really competing against everybody for shelf space but we're adding to the bottom line for retailers."
Hint, which was initially bootstrapped with $50,000 of Kara Goldin's personal savings, has raised more than $10 million in outside capital from individual investors and European venture capital firm VerlinVest SA.
Image Courtesy: Hint