British Internet TV provider YouView has been sued for trademark infringement in a dispute over the product's name.
Gloucestershire-based telecoms company Total had registered the name YourView for one of its products in June 2009.
Earlier this month the High Court upheld a ruling that the name was 'confusingly similar' to YouView, prompting the action.
YouView, a joint venture involving BBC, ITV, BT and others, said it had 'no intention of changing its name,' the BBC reports.
The YouView name was registered with the UK Intellectual Property Office (IPO) nine months after Total registered YourView, a name it had given to an online portal for its customers.
The report quoted Total's managing director Stuart Baikie, as saying that 'despite the recent vindication of our position in the appeal proceedings we believe that YouView has continued to act without regard to our registered mark and business interests.'
As well as seeking a financial settlement, Total wants an injunction that would prevent YouView from using its name, the report said. (ANI)