Ultimo: The brand and the babes

Sarah Harding, Rachel Hunter, Helena Christensen, Michelle Heaton... These big names of the fashion world have one thing in common! Yes, they have been the brand ambassadors of Ultimo, the fastest growing designer lingerie brand in the United Kingdom.

Image: Michelle Heaton of Liberty X (centre) and 2 models launch a 'revolutionary' new bra designed by creator of Ultimo gel bra, Michelle Mone, in Glasgow, Scotland.

Images: Getty (Unauthorised reproduction prohibited)

Also see: Calvin Klein under fire for 'threesome' ad