It has dominated the Indian passenger car market for over two decades as the original people's automobile in India. Now, the person who has been at the helm of this iconic project shares how 'Maruti 800' arrived, braving all roadblocks.
'The Maruti Story' co-authored by Maruti-Suzuki chairman R.C. Bhargava and journalist Seetha shares the behind-the-scenes manoeuvring that went into ensuring the company's success, despite being a public sector undertaking for over a decade.
Text: Business Standard
Image courtesy: www.marutisuzuki.com / AFP