The web is what we make of it.
Vodafone India (Vodafone) made it into an army of helmet-wearing miniature ZooZoos, the popular mascots it had introduced in 2009. The television ads in which they star let you 'see' the Internet.
"We wanted to physically show the Internet," says Anuradha Aggarwal, senior vice-president, brand communications and insights, Vodafone India.
Text: Business Standard
Images Courtesy: Vodafone India