After taking the nation by storm last year, the cute 'Zoozoos' in Vodafone's ad are slowly losing their sheen and have given way to an animated parrot in the telecom giant's latest commercials.
"When the Zoozoos were introduced, they were something out of the world. But it is not going to be the same now. It has become familiar to everyone, so it's not going to surprise us each time," Rajiv Rao, national creative director of Ogilvy and Mather (O&M), the ad agency handling the campaign, said.
The simple, innocent and funny acts of the alien-like white, egg-headed creatures with balloon bodies created a phenomenon in the Indian advertising industry.
Image Courtesy: Vodafone.in
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