olkswagen India Private Limited, the Indian arm of the auto-giant from Germany, yesterday added a new variant to the fleet of its flagship hatchback, Polo. Titled as the Volkswagen Polo SR, this brand new model is a limited edition version of the small car, meant to provide an extra boost to the sales curves of the car in the market.
With competition levels in the lucrative hatchback segment of the Indian auto-bazaar touching higher marks every day, special offers, limited editions and eye-catching schemes have become exceptionally important parts of marketing strategies these days for the participating members of this segment. And the Volkswagen group, with this new launch, have hinted towards something similar.
Launched as a variant that would tune in better with the requirements of those who value the quality of sportiness more than anything else in their rides, the spanking new Volkswagen Polo SR, where SR stands for 'Sports Racer', has been blessed with a number of exciting traits that highlight its sporty side. As far as the mechanicals are concerned, no major upgrade has been introduced there, and it is primarily the thrilling sporty pack of cosmetic updates and hi-tech gadgetries for which the Volkswagen Polo SR price tag has been marked with a figure of Rs 6.27 lakh (ex-showroom, New Delhi). This fresh model has been heavily based on the Highline petrol variant of the premium hatchback, which itself has undergone an overhauling process just recently.
Text: Charu Kishnani, Car Dekho
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