A non-resident Indian from UK, who had closed her travel agency and had started with no experience of media management, she made Vaishnavi the country's largest public relations agency — nearly double the size of its nearest competitor.
And in the ten years she handled premium accounts like the Tata group and Reliance Industries, she did not hesitate to take on media houses, industrialists , politicians, and of course, Anil Ambani head on.
She also changed the norms of the business.
Her senior executives travelled business class, stayed at luxury hotels and got paid higher than rivals.
She would quote sometimes over 50 per cent higher than her rivals and still grab the account.
In her heydays, Radia even charged over Rs 10 lakh a month when most others would be elated at half the amount.
From public relations, she expanded into corporate affairs and even handled corporate social responsibility for those who were willing to pay.
Image: Radia seen entering the Parliament complex in a car ahead of her appearance before a parliamentary panel in New Delhi on April 4, 2011.