Many would argue that she could have easily sold off the agency; after all, just a few months before the tapes controversy, she had talked to private equity funds and an international public relations agency to sell some stake.
And there were many unsolicited partnership offers.
But Vaishnavi would not have got the valuation without the Tata mandate.
Also, any buyer would have tied her in the business for some years as a precondition for sale, which was not acceptable to her.
The controversy had reduced her appetite for a fight.
"For many years a few vested interests have been trying to harm Vaishnavi and me personally. Till the recent past I would fight back, survive and probably react. But today I want to give them their victory and let them savour it," she said in an email to her employees.
Image Courtesy: Pioneer Newspaper