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Whirlpool to launch affordable refrigerators

Source : BUSINESS_STANDARD
Last Updated: Mon, Jan 28, 2013 20:11 hrs

Whirlpool is set to enter the affordable price segment in the direct-cool refrigerator market in India by March-end. “We are planning to launch few direct-cool refrigerator models in the lower price range by March,” said Shantanu Dasgupta, vice-president (corporate affairs and strategy).

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