What is common between a little beagle ruling over a pack of pet dogs in the city and the WagonR? The master who owns them both, according to a new campaign by Maruti Suzuki India Limited (MSIL). While WagonR is the car of choice for the smart guy, his dog imbibes some of his intelligence to become the unchallenged Alpha Dog of his pack. The campaign, launched to mark the WagonR crossing 1 million units in sales this April, comes at a time when another of MSIL's hatchbacks, the Swift, has been relaunched with a bang.
Text: Business Standard
Images: www.marutiwagonr.com / Carwale.com