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Gamble and win prizes
Being an exclusively television-led tournament, consumer durable retailers are banking on IPL-2 as a lucrative tournament, which could give a boost to their sales.
From Next Retail to local players such as Vijay Sales are luring consumers to gamble and win prizes and discounts from their stores.
Text: Business Line
Images courtesy: AP/AFP
Also read: 'IPL is $2 billion brand'
