Number of "likes": 9.38 million
People talking about this: 150,105
Levi's is the iconic jeans brand of Levi Strauss & Co., and with its brand page drawing nearly 9.3 million Facebook "likes," it comes in as the 15th most liked brand page on the site. Levi's has a range of interactive activities for it's fan page and is heavily focused on charity work, such as in it's prominent "Go Forth" campaign and wall posts that encourage donations in the fight against HIV/AIDS.
Levi's is also promoting its Curve ID campaign through the website, in a "Mirror, Mirror...What's My Curve ID" feature that flips through photos of customers showing off their curves in fitted Levi's jeans. For Levi's top posts in the past several weeks, each has received several hundred comments and several thousand "likes." The company will also re-post Levi's-related customer photos, which get positive feedback and engagement from its users.