Number of "likes": 20.72 million
People talking about this: 71,219
The sixth most "liked" brand is the iconic shoe company Converse, which is a subsidiary of Nike. Converse's popularity on Facebook is far beyond that of its parent company, which had 5.5 million fans as of this article's publication.
Converse keeps conversation lively on Facebook by posting interesting photos displaying unique pairs of "Chucks," such as a pair made for the 1992 holidays, RED Charity Chucks for World AIDS day, as well as a design done in collaboration with the music group Gorillaz. The photos are the most "liked" pieces of content on the page, but with a "people talking about this" number far below other brand pages with fewer fans, Converse certainly has some room to grow in its ability to generate social buzz.