Number of "likes": 26.38 million
People talking about this: 240,571
Coming in at fourth on the list of most "liked" brands is Starbucks, the coffeehouse chain. The company has a vibrant and engaged Facebook community, with more than 240,000 "people talking about this" as of this writing. Starbucks allows user comments and posts on its wall, where fans post photos, ask questions, and largely declare their love for the brand. The ability for fans to post is included in the "people talking about this" formula and likely contributes to its high engagement.
Other features included on the page are a store locator and the ability to send friends Starbucks card eGifts via Facebook. When giving a gift, the post appears on the friend's wall, adding to the visibility and engagement of the brand. Users can also manage their gift cards and check up on their rewards through the social network. Starbucks also offers activities on its page, such as the "Mint Mocha Challenge," where users engage in a photo hunt and can challenge their friends.
Users can also post their own Starbucks-related photos, although there is considerably higher engagement when the company posts its own photos, reaching as much as 25,000 "likes," as well as thousands of shares and comments.