Number of "likes": 29.30 million
People talking about this: 230,088
Viacom's MTV, a hugely popular network among America's young population, is known for hits such as "The Jersey Shore," "Real World" and "Beavis and Butthead," as well as popularizing music videos throughout its history. MTV has successfully translated its popularity on TV to social media, drawing nearly 30 million fans and keeping them highly engaged.
According to Facebook, MTV keeps its audience engaged by posting exclusive sneak peeks of trailers and clips from upcoming MTV shows and films, including Jonah Hill's upcoming "MTV First: The Sitter." The company also frequently post humorous questions, photos, quizzes, and insights, mostly based on pop culture icons such as Britney Spears, Lady Gaga, and Justin Bieber. Using specific calls to action, the page encourages engagement, and posts routinely draw thousands of "likes" and comments. One recent example was a post wishing Britney Spears a happy birthday, drawing nearly 17,000 "likes" and nearly 2,000 comments.