Number of "likes": 29.63 million
People talking about this: 192,322
Although Walt Disney has a ubiquitous presence on Facebook, with 27 brand pages in total, none of the company's pages are more "liked" than its main page, which is approaching 30 million fans at the time of publication. Not only does the page draw a large number of fans, but it also keeps them engaged, through posts of Disney facts, screenshots of films, and cartoons, videos, and quotes from Disney classics. These posts are extremely engaging, with some drawing upwards of 50,000 "likes."
The page also allows users to share photos and stories with each other by reposting this content on their friends' Facebook pages. The main Disney page also makes use of its other highly "liked" pages by linking them together in a "top pages" list. With a counter at the top that increases in real time, all the Disney pages have an estimated fan base of more than 241 million, although it is unclear how many of these users are duplicates. The page also aggregates top news from its member pages, allowing users to see the most engaging posts from around Disney's Facebook universe.