Number of "likes": 10.61 million
People talking about this: 84,083
Zara, the Spanish clothing and accessories retailer, has successfully managed its Facebook presence and generated more than 10.6 million fans. Zara's page features several tabs that include "The Mood," "This Week," "Lookbook," "Mobile," and "Join Fashion," offering fans galleries of the company's styles, the ability to download the company's iPod and iPad app, and external links to non-Facebook Zara sites.
Zara's wall posts, which comprise mostly of new photo posts and other additions to the page, generate upwards of 10,000 "likes" and several hundred comments each. The page also has a selection of sophisticated YouTube videos that enhance the look and feel of the Zara brand, with everything from displays from its seasonal collections to examples of how to connect with the brand via mobile devices.