Number of "likes": 10.65 million
People talking about this: 153,264
One of the world's largest companies, Wal-Mart Stores is also one of the most "liked" on Facebook. The company's page offers a range of activities, including a monthly "Nice Save! Challenge" on its front page. This month, users are encouraged to post their best homemade gift ideas for under $10, "liking" and sharing them with others.
Wal-Mart has several wall posts that feature shopping deals, gift suggestions, and the occasional photo that seems to be just for fun. Interestingly, the fun posts seem to do much better for engagement than the shopping-oriented posts. One example is a post asking whether users eat gingerbread man cookies "head first or feet first," which generated nearly 5,000 "likes" and 3,200 comments. Compared with an earlier post explaining an offer on coffee makers that gained 1,300 "likes" and only 153 comments, engagement looks to be much higher on more tangential, fun posts.