Number of "likes": 10.76 million
People talking about this: 125,506
The National Basketball Association has had a rocky 2011, with a lockout threatening the season. This didn't stop the organization from being the most "liked" sports brand in the world, however, beating out other sports such as football (4.1 million "likes" for the National Football League), baseball (817,000 "likes" for Major League Baseball) and hockey (1.9 million for the National Hockey League). After the announcement that the season would begin on Dec. 25, the "people talking about this" feature shot up, settling above 125,000 in the weeks after the announcement, compared to less than 80,000 the prior week.
The NBA's fan page offers a range of features, including videos and commentary, NBA-related photos, and the ability to purchase NBA merchandise on Facebook. It also allows users to "check in," another feature that will contribute to its "people talking about this" number, where users can chat, earn badges, and enter to win prizes.