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McDonald's is highlighted as a good example of how brands can engage with customers via Facebook, on top of the fast-food giant's 11.8 million fans. McDonald's currently highlights a "Quest for the Golden McRib" game on its page, offering a unique opportunity for fans to engage socially with an already-popular McDonald's menu item. The company also maintains engagement through several Facebook-exclusive promotions, with several posts connected to its popular Monopoly contest.
McDonald's also has been known to do traditional press releases around its Facebook campaigns, driving conversations on the social network. The company often links to its community.mcdonalds.com site, where it looks to have the community spread the word about their favorite meals, win prizes, and play games. McDonald's also connects the page with other Facebook properties, including CityVille to appeal to a broader audience. One post from Nov. 4, 2011, said "Play CityVille? So do we! When you master a McDonald's restaurant in your city, you'll earn an exclusive reward with an 18 percent bonus!"