Number of "likes": 15.82 million
People talking about this: 177,475
The highly popular Victoria's Secret brand doesn't merely draw crowds to its fashion shows, it has had huge success on Facebook. In early December, the company began a daily offer to give away 100,000 gift cards, valued at $10, $50, $100, or $500, exclusive to its Facebook fans. Prior to this promotion, Victoria's Secret's "people talking about this" hovered around 170,000, but skyrocketed above 380,000, signaling a huge increase in engagement. Over this time, it also added more than 200,000 additional fans.
The company began using the page to promote its fashion show in late November, offering fans the opportunity for exclusive updates. The page also features videos of models, sneak peeks on in-store deals, and computer screen wallpaper available for download. Posts on the page's wall are highly engaging, drawing as much as 26,000 "likes" for new images and 14,000 for new videos. Victoria's Secret also gives fans the opportunity to send gift cards to friends through the page, directly encouraging its fans to purchase more of the company's products.