Few companies have been as bold as BMW in the automotive space in India last year.
Not only did it launch models like the 5-Series GT (whoever needs an estate, a coupe and saloon rolled into one?) and the new 5-Series that is less BMW and more Mercedes-Benz than ever before, it fired its biggest salvo in the last month of 2010 when it launched the X1 sports activity vehicle at a lip-smacking price of Rs 22 to 29.9 lakh and left everyone in the luxury car space scurrying for cover.
It has trained its guns on traditional rivals like Audi and Mercedes-Benz and even at Skoda, Honda, Toyota and their Rs 20-30 lakh price bracket offerings.
So what is the X1 all about?
Text: Rohin Nagrani, Business Standard