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YES Bank's YES Sahaj Micro-ATM innovation gets global recognition

Source : SIFY
Last Updated: Fri, Dec 07, 2012 06:04 hrs
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YES BANK, India's fourth largest private sector Bank, is the only Indian company to be conferred with the 'Best Overall Mobile Lifeline Launch' award at Connected World Forum Awards, in Dubai. The recognition was given for the Bank's YES Sahaj Micro-ATM, a frugal innovation, which leverages the computing power of a low cost mobile handset and basic GPRS connectivity to deliver essential banking services like cash deposit and withdrawals, in rural hinterlands. YES Sahaj has built-in stringent security features and can even function in areas with limited, intermittent GPRS connectivity.

Commenting on this development, Rana Kapoor, Managing Director & CEO, said, "This is a worthy recognition of our focus on innovation and adaptation of the best practices in technology, which offer enhanced convenience and provide the best-in-class services to our clients. We are delighted to have received this recognition and will relentlessly continue to set high standards of banking convenience driven by innovation."

The Best Overall Mobile Lifeline Launch award category recognizes new launch of a Technology/service that holds tremendous scale up potential in future.

YES BANK has won several international recognitions during FY 2012-13. Earlier this year, the Bank won the No. 1 Sustainable Bank of the Year (Asia/Pacific) by FT/IFC Sustainable Finance Awards 2012, London, for the second consecutive year and for the third time in five years (the only Bank in India to have achieved this). YES BANK was also recognized as 'The Strongest Bank in India' by the Asian Banker magazine, Singapore and ranked among the highest scorers on Corporate Governance parameters by CLSA Asia-Pacific Markets.

OKOWORLD LUX S.A., Germany awarded YES BANK, 'The OKOVISION Sustainability Leadership Award' for its commitment to Sustainable Banking. YES BANK also won the prestigious 'CIO100 Award' by the CIO magazine for its robust Information Security Technology practices, in addition to two Finnoviti Awards for YES Money Domestic Remittance service.

ApnaPaisa is India's leading Online market place for financial products such as loans, credit cards and insurance plans. Author can be reached at www.facebook.com/apnapaisa.


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