Every day, hundreds of thousands of young men across the country - food delivery boys, couriers, field staff of microfinance companies and, to some extent, radio cab drivers - are coping with work-related risks that can even be life-threatening.
The worst exposed are the food delivery boys.
With traffic on the roads worsening by the day, more and more Indians prefer to order a meal home.
Eateries - fast food chains, restaurants as well as the neighbourhood dhaba - know this is a good way to expand business, so long as they deliver the food hot and fast.
Though most don't set a time limit (the exception is pizza chain Domino's which promises to deliver in half an hour), there is pressure on the delivery boys to be quick; the faster they deliver, the better the business.
The need for speed makes them risk limb and life.
Domino's maintains that its delivery system and time commitment is borne out of a very scientific design.
"Every store can deliver only to areas within 10 minutes’ drive time - which is restricted to a radius of approximately 3 km, a standard we follow for all our stores across the country," says Domino's Pizza India Vice-president Harneet Singh Rajpal. "Once we get the order, it is ready for delivery in approximately 13 minutes. So our delivery boy has 17 minutes to deliver once he leaves the store with customer's order, which includes a buffer of seven minutes for unforeseen traffic conditions. So there is no pressure on them to rush on road."
Though in 1993, Domino's did away with the "30 minute or free" guarantee in the US and 35 other countries following some law suits - its owner Tom Monaghan said the step was being taken because of "public perception of reckless driving and irresponsibility" - it continues to offer this guarantee in India.
The rush to serve hot pizza cost the company dearly when last year, the Motor Accident Claims Tribunal ordered it to pay Rs 1.15 lakh as compensation after a student of the 10th standard was injured due to the "rash and negligent driving" of its delivery boy.
Image Courtesy: Domino's Pizza