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ZTE today confirmed that the company has joined Power Matters Alliance (PMA). The news originally broke at the Mobile World Congress (MWC) exhibition.
With the evolution of consumer electronics, the average number of products consumers use is growing. Despite improving the efficiency and level of access these devices provide, consumers remain tethered to a range of charging devices and power cords. PMA is a wireless charging standards organization that has emerged to establish guidelines and standardize an infrastructure for the future of wireless power. PMA is committed to creating wireless power supply standards for handsets and electronic equipment that conform to IEEE standards, and it is bringing together large organizations, such as AT&T, Google, and Starbucks, to help achieve these goals.
The need for a standardized wireless charging infrastructure stems from the current environment where terminal units differ in power parameter requirements and wireless charging is confined to only a few handsets and certain geographical regions. As the world's fourth-largest handset manufacturer, ZTE supplies over 10 million units annually, and is uniquely positioned to contribute to the development of wireless charging solutions. By joining PMA, ZTE offers a strong boost to the commercial popularization of wireless charging technology and the unification of international wireless charging standards.
"Battery life has always been a challenge for manufacturers of smartphones as well as a bottleneck in advancing smartphone development,” said Mr. Kan Yulun, Corporate Vice President of ZTE Corporation and CTO of the ZTE Mobile Device Division. “Wireless charging is one of the next big innovations in smartphones and we are currently conducting research and development in this area in the hopes of enriching consumers’ lives through increasingly intelligent solutions."
About ZTE Mobile Devices
ZTE is the No. 4 mobile handset manufacturer in the world according to global industry analyst IDC. ZTE produces a complete range of mobile devices including mobile phones, tablets, mobile broadband modems and hotspots, and family desktop integration terminals.
ZTE has partnered with over 230 major carriers and distributors in more than 160 countries and regions around the world, and has strategic partnerships with 47 of the global top 50 carriers. In 2011, ZTE applied for more international patents than any other company in the world.
ZTE has focused on the smartphone market in recent years and the ZTE Grand series, including the Grand S which debuted at CES 2013 and the Grand Memo which debuted at MWC 2013, highlights ZTE’s transformation into a high-end flagship smartphone producer and opens a new era for ZTE as a major global handset brand.
ZTE Mobile devices is a division of ZTE, the global telecommunications equipment, networks and mobile devices company headquartered in Shenzhen, China and with a combined 2011 turnover of over $13.7 billion and over 30,000 employees. ZTE is a publicly traded company listed on the Hong Kong and Shenzhen stock exchanges. www.ztedevices.com.