Zoozoos to go overseas

This year's Indian advertising rage will soon get audiences overseas to sit up and take notice.

The lovable Zoozoos, created by India's largest advertising agency Ogilvy & Mather, is all set to be exported abroad, courtesy Vodafone.

The telecom company will be taking the iconic characters to allied markets in what is being seen as a clear thumbs-up to the creative concept that has taken the local advertising industry by storm since the campaign's launch earlier this year.

Also see: Predict the Sensex

Text: Business Standard

Image courtesy: www.vodafone.in