It is not just the e-commerce majors like Flipkart, Amazon and Snapdeal that are heightening their sales pitch to tap the festive-season bonanza; online companies dealing in second-hand goods, such as OLX and Quikr, too, are set for some fireworks this Diwali.
"Photo khench, Quikr pe bech!" (click a picture and sell it on Quikr!), says Quikr's tag line.
Its lead rival in the listing and classified ad business, OLX, meanwhile, has tied up with Flipkart. It is encouraging people to sell their used wares on OLX and buy new products on Flipkart this festive season.
Selling second-hand goods, surely, was never this easy - even goats for Eid were listed on these sites. The lead players in this Rs 22,000-crore market (urban second-hand stocked goods), could see a traffic surge of over 50 per cent during the festival season, say industry experts.
"It is difficult to predict the trajectory for the festive season, but a 40 per cent rise in sales 10 days before Diwali is a healthy sign. We are on course and will easily surpass our target," says a person from the sales team of a company that buys and sells used products.
Text: Anusha Soni, Business Standard
Image courtesy: Quikr